Most Common Questions
Solve your DoubtsHow do you select the projects you work on?
We don’t take every brief that lands in our inbox. We work with brands that have something real to say — a strong point of view, an appetite for work that moves culture, and leadership that trusts the process. If you’re looking for someone to execute a pre-approved direction, we’re not the right fit. If you want a partner who challenges assumptions before touching a single pixel, let’s talk.
What is your creative process from brief to delivery?
Every project starts with a strategic phase — we don’t open design files until we understand the brand, the market, and the actual problem we’re solving. From there: a focused creative direction (not ten mediocre options), one strong presentation, a refinement round built on real feedback, and a final delivery packaged for whoever builds after us. No guesswork, no endless revisions — just a clear process with defined gates.
How do you measure a project's success?
Not by how much the client says they love it in the room. We define success metrics at the start of every project — brand recall, conversion lift, press coverage, internal adoption — and we revisit them 90 days post-launch. Beautiful work that doesn’t perform is decoration. We’re here to build things that work.
What types of brands have you worked with, and what do they have in common?
Scale varies — from category-defining startups to global companies across fashion, tech, architecture, and culture. What they share: they’re led by people with taste who are tired of average. They’ve usually worked with a “safe” agency before us and came away with something that looked fine and did nothing.
What is a realistic timeline for a large-scale project?
A full brand identity — strategy, visual system, guidelines, key applications — runs 12 to 18 weeks for us to do it right. Anyone promising half that is cutting corners you’ll pay for later. Rush fees exist, but we’d rather you plan ahead than both of us compromise the work.
What happens if the creative direction doesn't feel right after the first presentation?
We present one direction — the one we believe in. If something doesn’t land, we sit down and dissect why, together. Feedback like “it doesn’t feel us” isn’t a problem — feedback without a reason is. Our refinement round is built for genuine iteration, not for restarting from zero. If we’ve fundamentally misunderstood the brief, that’s on us and we own it.
Why work with you instead of an agency in London, New York, or Amsterdam?
Because geography stopped mattering a decade ago. Our work competes with — and wins against — studios in those cities. What you’re actually getting: senior talent on every project (no juniors hidden behind a famous name), faster communication across timezones, and a cost structure that lets us put more into the work itself. The question isn’t where we are. It’s whether the output is world-class.
